What is SAP and Why exists SAP Just Because of IBM?

SAP
What the software manufacturer SAP is.

SAP is a German business software manufacturer that is the 3rd largest software & programming company worldwide.

SAP has

  • 437,000+ customers in 180+ countries,
  • 98,600+ employees, and
  • 340+ products.

If you like to learn almost anything about SAP, then this article is for you.

Let’s get right into it.

Contents

SAP in a Nutshell

SAP (Systems, Applications, and Products in Data Processing) is a German business software manufacturer that is one of the ERP (Enterprise Resource Planning) software pioneers.

SAP exists just because of IBM (International Business Machines Corporation).

Five former IBM employees founded SAP because IBM canceled a project the five employees worked on.

Furthermore, they and IBM could not agree about who will work with whom in the following project.

Therefore, the five IBM employees quit IBM and started SAP in 1972.

SAP started as a small software startup in Germany with one pilot customer and without any product yet.

SAP developed its first product on-site of its first customer, the German branch of the ICI (Imperial Chemical Industries) Group.

SAP”s first product was a financial accounting software called SAP RF (Real-Time Finance.

SAP RF rapidly conquered the market in times of traditional business devices such as calculators and punch cards.

SAP added more and more so-called modules to SAP RF such as for human resources and material management and evolved SAP RF into an ERP system.

The latest SAP ERP system is called SAP S/4 (Business Suite 4) released in 2014 and runs on an in-memory database called SAP HANA (High-Performance Analytic Appliance).

Besides the ERP market, SAP is in the CRM (Customer Relationship Management) market.

SAP’s first CRM product was an on-premise application called SAP CRM 2.0 released in 2000.

Recently, SAP heavily invested in the CRM market and released five cloud computing CRM applications.

Furthermore, SAP focuses on cloud computing overall and released several applications besides CRM plus a cloud computing platform.

SAP made the way from

  • 1 pilot product to now 340+ products,
  • 1 pilot customer to now 437,000+ customers in 180+ countries, and
  • 5 founders to now 98,600+ employees.

Now, SAP is worldwide the

  • #1 in the ERP software market,
  • #1 largest software company in Europe,
  • #2 in the enterprise application software market (Microsoft is #1),
  • #2 in the CRM market (Salesforce is #1),
  • #3 largest software & programming company, and
  • #3 in the software & programming market.

Today, 77%+ of the world’s transaction revenue comes in contact with an SAP system.

SAP’s History

SAP’s Causal Chain Starts (1906-1972)

One thing leads to another – this describes best the beginnings of SAP.

It all started with Xerox in 1906.

By the way, Xerox is the company from which Steve Job apparently stole the idea for a graphical user interface that ended in the Lisa and then Mac OS. And supposedly, in turn, Bill Gates stole from Apple’s Mac OS the graphical user interface concept for the Microsoft Windows. Whether SAP got inspired for its graphical user interface by Apple or Microsoft is unknown.

In 1906, Xerox started as the “The Haloid Photographic Company” with the production of photographic paper and equipment.

In 1959, Xerox came to prominence through the introduction of the first plain paper photocopier.

Today, Xerox still produces and sells print products and services besides digital document goods as a global corporation in 160+ countries.

However, in 1969, Xerox acquired several companies and entered the computer manufacturing industry via the acquisition of SDS (Scientific Data Systems), which produced mainframe computers.

In 1971, Xerox exited the computer hardware manufacturing industry and asked IBM to migrate its SDS business systems to IBM technology.

At this point, five IBM engineers from Germany from the IBM AI (Artificial Intelligence) department were working on a project for Xerox on an enterprise-wide system based on SDS technology.

The five men’s names are:

  1. Hans-Werner Hector,
  2. Dietmar Hopp,
  3. Hasso Plattner,
  4. Claus Wellenreuther, and
  5. Klaus Tschira.
The five founder of the business software manufacturer SAP.

IBM decided that the enterprise-wide system based on the SDS technology project would no longer be necessary due to that Xerox migrates from SDS to IBM technology.

Furthermore, IBM and the five AI engineers could not agree who will work with whom in the next project.

Therefore, the five IBM employees quit IBM and started their own company.

That turned out to be not the worst move.

SAP’s First Steps: from RF to R/1 (1972-1981)

Five former IBM employees have a vision of standard business software that processes data in real-time rather than overnight in punch card batches.

They found SAP and go from a single product in financial accounting (RF) to a modularized ERP system (R/1).

Check out SAP modules/components to get a complete overview of all SAP ERP modules.

1972-1973

In June 1972, the five former IBM employees founded SAP, which first stands for “Systemanalyse und Programmentwicklung” in German and “System Analysis and Program Development” in English.

SAP establishes its headquarters in Weinheim, Germany, and an office next to Mannheim, Germany.

SAP takes the initial form of a private partnership under the German Civil Code.

SAP’s vision is

  • a standard business application software
  • for real-time data processing.

Standard software means software that is not developed from the ground up explicit for one customer.

Standard software is not tailored but can be reused for different customers.

For example, Microsoft’s operating system Windows is a standard software because it is suited for almost anyone and runs on nearly every hardware.

In 1972, there did not exist any standard software for business processes.

Real-time data processing software means that the system processes data when the user asks it to rather than the next day as with punch cards.

In 1972, it was still common to use punch cards that allowed companies to store and access information by entering punch cards into computers.

Punch cards were processed in batches mostly overnight.

Punch cards were tabulated into instructions for computers and entered into the computer in batches because one punch card can hold only a tiny amount of information.

A punch card to store data.

SAP envisions instead of punch cards, an electronic database that receives and returns data live in real-time.

For example, when a user enters data into a system that works with punch cards, then the data gets firstly stored in the punch cards, and then the punch cards get processed by the system overnight.

When a user enters data into a system that works with an electronic database, then the data gets immediately processed by the database in real-time.

SAP’s first customer is a German subsidiary of the ICI (Imperial Chemical Industries) in Östringen, Germany.

Östringen is next to Weinheim, SAP’s headquarters, and Mannheim, SAP’s office.

However, SAP’s five founders spend most of their time in the data center of the ICI in Östringen.

Two founders of the business software manufacturer SAP.

SAP develops in 9 months its first pilot product for the ICI.

A financial accounting system called RF (Real-Time Financial) which is a standard software and processes data in real-time.

The “R’ for real-time in RF stands for real-time data processing via an electronic database.

The ‘F’ for financial in RF stands for the business area of the system: financial accounting.

SAP’s ERP flagship product versions carry the R for real-time in its name until the release of SAP’s ECC (ERP Central Component) in 2004.

At the end of SAP’s first year in business, SAP has

  • 9 employees, and
  • ~$1,100,000 in revenue.

1973-1974

SAP completes its pilot product RF for the ICI.

RF runs on IBM servers and DOS/360 (Disk Operating System/360).

SAP uses RF as the cornerstone for additional software modules that are going to come such as

  • RM for material management, and
  • RP for human resource management.

Later SAP renames module bundle to R/1 (Real-Time 1 Tier).

R/1 becomes SAP’s first ERP system.

Besides the ICI, SAP acquires more customers in southwest Germany such as the

  • tobacco company Roth-Händle in Lahr, and
  • pharmaceutical company Knoll in Ludwigshafen.

1974-1975

SAP converts its RF from DOS/360 to OS/360 (Operating System/360) in 8 weeks to use more powerful IBM servers.

DOS/360 was an operating system for the less powerful IBM machines.

OS/360 was an operating system for the more powerful IBM System/360 servers.

SAP has 40 customers.

1975-1976

SAP releases besides its RF the RM (Real-Time Material) module.

SAP’s RF and RM form SAP’s R/1.

SAP’s RM is capable of handling a company’s

  • purchasing,
  • inventory management, and
  • invoice verification.

SAP vision becomes clear: to integrate all of a company’s applications into SAP’s software.

1976-1977

SAP founds the limited-liability company ‘SAP GmbH’ as a sales and support subsidiary to SAP’s private partnership.

SAP stands for ‘Systeme, Anwendungen und Produkte in der Datenverarbeitung’ in German or ‘System, Applications, and Products in Data Processing’ in English.

The SAP full form differs from SAP’s full form of its private partnership.

SAP’s private partnership full form is ‘Systemanalyse und Programmentwicklung’ in German and ‘System Analysis and Program Development’ in English.

SAP has

  • 25 employees, and
  • ~$6,762,750 in revenue.

1977-1978

SAP does its first steps abroad: For the first time, SAP installs its software for customers outside of Germany.

SAP relocates its headquarters from Weinheim, Germany to nearby Walldorf, Germany – SAP’s headquarters is up until now in Walldorf.

Two companies in Austria implement SAP’s software.

1978-1979

SAP adds asset accounting to its RF module and, therefore, to its portfolio and completes the implementation of the new software at a pilot customer.

Furthermore, SAP develops a version in French of its RF for the French farm equipment manufacturer John Deere in an in-house project.

1979-1980

SAP’s software has never been in SAP’s possession but rather resided in the data centers of its customers.

Therefore, SAP starts to use its server: a Siemens 7738.

However, SAP locates its server in leased space but SAP begins at the same time the construction of a facility that becomes SAP’s own data center.

Due to an examination of IBM’s database and dialog control system, SAP rethinks its software and lays in the process the foundation for R/2 (Real-Time 2 Tier).

SAP’s R/2 Epoch (1980-1992)

SAP continues its success with the R/2 as the successor of the R/1.

SAP R/2 user interface start screen.

SAP goes in its R/2 era from

  • 100+ employees to 1,700+ employees, and
  • ~$42,573,600 in revenue to ~$887,500,000 in revenue.

1980-1981

SAP adds the module RV for sales and distribution to its portfolio.

SAP’s modules are now

  • RF,
  • RM, and
  • RV.

SAP moves from its former headquarters in Weinheim, Germany into its new headquarter in Walldorf, Germany.

In its new headquarters, SAP’s development area has 50 workplaces.

SAP upgrades its hardware with an IBM/370-148 additional to its Siemens 7738.

SAP replaces the IBM/370-148 in the same year with a more powerful IBM 4341.

The IBM 4341 has 4 MB main memory.

1981-1982

SAP adds the submodule RM-PPS for production planning and control to its portfolio.

SAP’s R/2 achieves a high level of stability.

SAP attends for the first time the IT (Information Technology) trade fair Systems in Munich, Germany.

The growing power of mainframe servers enables SAP to expand its customer base to 200+ companies.

1982-1983

SAP exists for 10 years.

One of SAP’s founder, Claus Wellenreuther, leaves SAP for health reasons.

Claus Wellenreuther receives compensation of ~$1,773,900.

In 1982, Claus Wellenreuther founds DCW Software as a specialist for ERP software for medium-sized companies.

In 2003, SAP acquires DCW Software.

SAP constructs an expansion of its headquarters to create more space for its workforce.

SAP has

  • 100+ employees,
  • ~$42,573,600 in revenue, and
  • 250+ customers from Germany, Austria, and Switzerland.

1983-1984

Heraeus located in Hanau, Germany, is the first company that implements SAP’s RM-PPS (Produktionsplanungs- und Steuerungssystem in German) submodule for production planning and control.

SAP starts a third construction project to expand its headquarters in Walldorf, Germany, to create more space for its workforce.

SAP has

  • 125+ employees, and
  • ~$72,775,000 in revenue.

1984-1985

SAP continues to develop its modules, especially

  • RM-PPS for production planning and control,
  • RK for controlling, and
  • RP for human resources management.

SAP founds the SAP AG in Biel, Switzerland, as the starting point in markets abroad.

SAP has

  • 163 employees, and
  • ~$85,200,000 in revenue.

1985-1986

SAP establishes a quality assurance committee to help increase the stability of SAP’s software.

Five SAP employees move from SAP’s headquarter in Walldorf, Germany, to SAP’s new office in Biel, Switzerland, to support the SAP AG and therefore, SAP’s international strive.

SAP’s own data center gets an upgrade and features now

  • 3 IBM server, and
  • 1 Siemens server.

SAP’s data center has now a total of 64 MB main memory to develop and enhance SAP’s software.

SAP has

  • 250+ employees, and
  • ~$108,275,000 in revenue.

1986-1987

SAP adds the modules RP for human resources management to its portfolio after three years of development.

SAP opens its first international subsidiary in Wien, Austria.

Furthermore, SAP opens a branch office in Ratingen, Germany to strengthen its presence in western Germany’s Rhine-Ruhr region.

SAP attends for the first time the former world’s largest computer trade show CeBIT in Hanover, Germany.

SAP reorganizes its workforce of now 300+ employees in smaller organizational units led by department managers.

SAP increases tenfold its capital stock from ~$887,500 to ~$8,875,000.

New legislation in Germany requires governing balance sheets and generates 100+ new orders for SAP’s RK module for asset accounting.

Due to the batch of new orders, SAP almost doubles its revenue in comparison to the last year to ~$177,500,000.

SAP has

  • 300+ employees, and
  • ~$177,500,000 in revenue.

1987-1988

SAP starts to develop its R/3 (Real-Time 3 Tier) as the successor to its R/2.

SAP tries to establish norms in software production in regards to the upcoming client-server model through the development of the R/3.

SAP’s R/2 runs on mainframe computers and uses a two-tier architecture:

  1. client, and
  2. mainframe computer.

SAP’s R/3 uses a three-tier architecture:

  1. client,
  2. application server, and
  3. database.

One of the main advantages of the client-server model is that it is compatible with multiple platforms and operating systems, such as

  • Microsoft, or
  • Unix.

Therefore, the client-server model opens a whole new customer base.

SAP establishes SAP Consulting to support its customers.

SAP founds is first non-German-speaking subsidiary in the Netherlands.

Shortly after, SAP opens subsidiaries in

  • France,
  • Spain, and
  • Great Britain.

Furthermore, SAP opens offices in Germany in

  • Hamburg in the north of Germany, and
  • Munich in the south of Germany.

Plus, SAP expands its headquarters in Walldorf, Germany, with a fifth construction project and opens a training center.

A new IBM server generation enables medium-sized companies to use SAP software too.

SAP has

  • 500+ employees, and
  • ~$269,800,000 in revenue.

1988-1989

SAP starts to develop RIVA to meet the requirement of specific companies.

RIVA is a billing and administration software for utility companies such as energy companies.

SAP opens subsidiaries in

  • Denmark,
  • Italy,
  • the United States of America, and
  • Sweden.

In Walldorf, Germany, SAP opens its international training center.

SAP transforms into the SAP AG.

SAP increases its capital stock from ~$8,875,000) to ~$106,500,000.

SAP issues its initial public offering at a share price of ~$1331.25 for 1,200,000 shares listed on the stock exchange in Frankfurt, Germany, and Stuttgart, Germany.

SAP welcomes its 1000th customer, which is Dow Chemicals located in the USA.

SAP has

  • 940+ employees, and
  • ~$434,875,000 in revenue.

1989-1990

SAP releases a new user interface for R/2.

SAP R/2 updated user interface.

SAP focuses on the development of its R/3.

SAP incorporates four Unix systems from different manufacturers into R/3’s development.

SAP invests ~$150,875,000 in research and development – ~33% of SAP’s revenue.

SAP’s data center has now servers from

  • DEC (Digital Equipment Corporation),
  • HP (Hewlett-Packard),
  • IBM, and
  • Siemens.

The data center has a total of 1,224 MB main memory.

The Manager Magazin names SAP ‘Company of the Year’ after SAP’s first year on the stock exchange.

SAP stages its first Sapphire in New Jersey, USA, as its first-ever North American user conference with 250+ attendees.

SAP has

  • 1,400+ employees, and
  • ~$656,750,000 in revenue,
  • offices in 15 countries.

1990-1991

SAP focuses on the development of R/2 and R/3.

SAP completes two prototype modules for the R/3:

  • financial accounting, and
  • materials management.

SAP increases its capital stock from ~$106,500,000 to ~$150,875,000 by issuing preference shares to finance its investments:

  • SAP invests ~$346,568,750 in research and development,
  • SAP invests ~$239,625,000 into the construction of a sales and development center next to its training center in Walldorf, Germany,
  • SAP acquires 50% of the German software company Steeb, and
  • SAP acquires the German software company CAS.

By acquiring Steeb and CAS, SAP increases its focus on medium-sized companies.

Due to the Germany reunification, SAP expands to East Germany in a joint venture together with

They call the company SRS and locate its headquarters in Dresden, Germany, which is in former Easter Germany located, and a branch office in Berlin, Germany.

SAP has

  • 1,700+ employees, and
  • ~$887,500,000 in revenue.

1991-1992

SAP presents parts of its R/3 at the IT trade fair CeBIT in Hannover, Germany.

SAP’s R/3 features a

  • client-server model,
  • uniform GUI (Graphical User Interface),
  • use of dedicated relational databases, and
  • support for various server types.

SAP’s R/3 suits as SAP’s R/2 large companies.

But SAP’s R/3 aims as well at

  • medium-sized companies,
  • large companies’ subsidiaries, and
  • large companies’ branch offices.

SAP starts cooperation with the largest Russian software company ZPS and begins to develop an R/2 Russian version.

SAP has

  • 2,700+ employees,
  • ~$1,255,102,500 in revenue,
  • 14 international subsidiaries, and
  • 2,200+ customers in 31 countries.

SAP’s R/3 Epoch (1992-1999)

1992-1993

SAP exists for 20 years.

SAP releases R/3 after successful installations with pilot customers.

Due to expected high demands for R/3, SAP partners with independent consulting firms that SAP calls ‘logo partners’.

Up until now, SAP maintains the strategy of partnering up with independent consulting firms to support its customers.

SAP increases its capital stock from ~$150,875,000 to ~$177,500,000 to be ready for acquisitions and holdings.

SAP opens its new sales and development center in Walldorf, Germany.

SAP generates ~50% of its revenue outside of Germany.

SAP has

  • 3,157 employees,
  • ~$1,475,025,000 in revenue, and
  • 15 international subsidiaries.

1993-1994

SAP starts cooperation with Microsoft to make R/3 runnable on Windows NT (New Technology).

SAP makes R/3 runnable on SUN hardware and therefore, on all RISC platforms.

Furthermore, SAP releases a Japanese R/3 version which features Kanji characters.

SAP starts the construction of a development center in Foster City, California, which gives SAP a location near Silicon Valley.

SAP has

  • 3,600+ employees,
  • ~$1,952,500,000 in revenue, and
  • 18 international subsidiaries.

1994-1995

SAP releases its R/3 for Windows NT – a Swiss company is the first customer.

SAP develops a retail version of its R/3.

By acquiring 52% of the Dacos Software GmbH, SAP aims to speed up the development of the R/3 retail version.

Dacos is a software provider for the retail industry.

IBM starts to use SAP’s R/3.

The contract volume between SAP and IBM is the largest in SAP’s history.

SAP starts marketing activities in China: SAP gives presentations in

  • Bejing,
  • Shanghai, and
  • Tianjin.

SAP opens its 19th international subsidiary in Mexico City, Mexico.

SAP has

  • 5,229 employees,
  • ~$3,195,000,000 in revenue, and
  • 19 international subsidiaries.

1995-1996

SAP likes to acquire more medium-sized companies and therefore, strengthens its marketing in this area via system resellers.

Burger King is the 1,000th company that uses SAP’s R/3 HRM module for human resource management.

Microsoft decides to use SAP’s R/3.

The Deutsche Telekom replaces IBM for the contract with the largest volume in SAP’s history: 30,000 SAP R/3 workstations.

Furthermore, the Deutsche Telekom collaborates with SAP to develop an R/3 industry solution for the telecommunications industry.

SAP gets added to the German DAX stock index.

As in 1989, the Manager Magazin once again names SAP ‘Company of the Year’.

SAP has

  • 7,000+ employees,
  • ~$4,792,500,000 in revenue.

1996-1997

SAP forms a joint internet strategy with Microsoft: Online applications can be connected to R/3 systems via open interfaces.

Furthermore, SAP’s R/3 runs now on IBM’s new AS/400.

Coca-Cola implements SAP’s R/3.

SAP’s Sapphire welcomes

  • 8,000+ attendees in the USA,
  • 5,000+ in Japan, and
  • 4,300+ in Europe.

The Sapphire is an SAP event that aims at its customers, where SAP announces major product changes and strategic directions.

As in 1989 and 1995, the Manager Magazin once again names SAP ‘Company of the Year’.

The European Federation of Journalists names SAP ‘Company of the Year’ as well.

SAP has

  • 9,202 employees, and
  • ~$6,567,500,000 in revenue.

1997-1998

SAP exists for 25 years.

SAP releases R/3 version 4.0.

Further large companies implement SAP’s R/3 such as

SAP’s co-founder Hans-Werner Hector leaves SAP due to financial arguments with SAP’s other co-founders.

SAP decides to enter the NYSE (New York Stock Exchange) in the 3rd Quarter of 1998 to strengthen SAP’s presence in the USA as the most important market for IT.

81%+ of SAP’s revenue comes from outside of Germany.

SAP has

  • 13,000+ employees (~40% increase in comparison to the previous year),
  • ~$10,685,500,000 in revenue (~62% increase in comparison to the previous year),
  • 2,000,000+ users.

1998-1999

SAP starts the EnjoySAP initiative which focuses on SAP’s end-users and aims to make SAP’s software

  • easier to learn,
  • faster to work with, and
  • simpler to customize to customers’ requirements.

SAP welcomes 15,000+ attendees in Los Angeles, USA, to its 10th Sapphire.

Two of SAP’s founders resign from SAP’s Executive Board and join SAP’s Supervisory Board:

  • Dietmar Hopp, and
  • Klaus Tschira.

Dietmar Hopp becomes the chairman of the SAP’s Supervisory Board.

SAP’s Supervisory Board appoints SAP’s co-founder Hasso Plattner and Henning Kagermann to co-CEOs.

SAP gets listed on the NYSE.

SAP has

  • 19,000+ employees (~50% increase in comparison to the previous year), and
  • ~$7,632,500,000 in revenue.

SAP’s mySAP Advance (1999-2004)

1999-2000

SAP releases mySap.com.

mySAP.com combines SAP’s R/3 with e-commerce solutions on the basis of web technologies.

SAP’s first mySAP.com customers are

SAP invests ~15% of its revenue into research and development.

SAP has

  • 20,000+ employees, and
  • ~$9,052,500,000 in revenue.

2000-2001

SAP continues to expand its products and services portfolio and to further evolve from a software component vendor into a solution provider.

SAP enters the markets of

  • electronic marketplaces, and
  • corporate portals.

For this, SAP outsources its electronic marketplaces and corporate portals area to its SAP portals subsidiary and starts a partnership with Commerce One.

SAP is the world leader for e-business software solutions that integrate processes within and among companies.

Furthermore, SAP is the 3rd largest independent software company worldwide.

SAP has

  • 24,000+ employees in 50+ countries, and
  • ~$11,182,500,000 revenue (~23% increase in comparison to the previous year).

2001-2002

SAP further expands mySAP.com and its integration of various IT systems.

SAP adds several enterprise portals to its portfolio due to the acquisition of TopTier for ~$400,000,000.

TopTier is a leading enterprise portal vendor.

TopTier’s founder, Shai Agassi, takes over SAP’s enterprise portals business area.

The dot-com bubble bursts but SAP increases its revenue by 17% to ~$13,083,525,000.

2002-2003

SAP exists for 30 years.

SAP is the third-largest independent software provider worldwide.

SAP appoints two new members to the executive board:

  • TopTiers founder Shai Agassi responsible for new technologies, and
  • Léo Apotheker responsible for global sales.

SAP has 29,000+ employees.

2003-2004

SAP announces the SAP NetWeaver as the successor of mySAP.com and the mySAP technology.

Like mySAP.com and the underlying mySAP technology, the SAP NetWeaver is an application platform that provides end-to-end business processes regardless of if both systems are from SAP or one is from any other provider.

The SAP NetWeaver technology comes from TopTier that SAP acquired in 2001.

Hasso Plattner resigns from SAP’s Executive Board and joins SAP’s Supervisory Board as SAP’s last co-founder who leaves SAP’s management.

SAP opens an SAP Labs in China.

SAP Labs in China is the 9th development location located outside of SAP’s headquarters in Walldorf, Germany.

Now, SAP Labs are located in

  • Bulgaria,
  • Canada,
  • China,
  • France,
  • Germany,
  • India,
  • Israel,
  • Japan, and
  • USA.

SAP has 30,000+ employees of whom 17,000+ are located outside of Germany.

SAP’s ECC (2004-2011)

2004-2005

SAP releases the SAP NetWeaver and mySAP ERP.

1000+ customers acquire the SAP NetWeaver in 2004.

SAP endorses the enterprise service-oriented architecture and plans to make all of its applications service-oriented in the medium term.

A service-oriented architecture provides companies the most flexibility possible for their systems.

SAP announces to acquire the remaining shares of its consulting subsidiary SAP SI to merge SAP SI into SAP’s corporate group and therefore, to strengthen its strategic IT consulting and integration services.

Businesweek names Henning Kagermann, SAP’s CEO, one of the 25 best business managers in Europe and highlights his customer-oriented corporate philosophy.

SAP has

  • 84,000+ software installations, and
  • 24,000+ customers in 120+ countries

2005-2006

SAP acquires several smaller companies that provide solutions that enhance SAP’s portfolio.

Two of the acquired companies are the retail providers

  • Triversity, and
  • Khimetics.

SAP opens an SAP Labs in Budapest, Hungary.

SAP Labs in Hungary has 50+ developers and is the 10th development location located outside of SAP’s headquarters in Walldorf, Germany.

The German business magazine Capital names SAP Germany ‘Best employer of 2005’ in Germany among companies with 5,000 employees or more.

SAP has

  • 35,800+ employees, and
  • ~$9,435,000,000 revenue.

2006-2007

SAP releases SAP ECC (ERP Central Component).

SAP and Microsoft release Duet.

Duet is the first product of SAP’s and Microsoft’s cooperation in development, support, sales, and marketing.

Duet integrates SAP-supported business processes with Microsoft Office.

SAP and Microsoft sell 200,000+ Duet licenses in the first three months after Duet’s release.

Great place to work names SAP the winner in several countries:

  • Andina y del Caribe,
  • Austria,
  • Chile,
  • Germany,
  • Mexico, and
  • Region Sur.

The Indian Institute of Management Studies & Research names SAP Labs in India ‘Recruiting and Staffing Best in Class’ due to the innovative methods in workforce planning and management.

SAP’s Business One ERP solution for small and medium-sized companies gained its 10,000th customer.

SAP generates ~30% of its ~$3,441,000,000 software license revenue from companies with fewer than 2,500 employees.

2007-2008

SAP exists for 35 years.

SAP releases Business ByDesign.

SAP Business ByDesign is a Cloud ERP for small and medium-sized companies.

SAP acquires further companies to enhance its software portfolio:

Furthermore, SAP announces to acquire Business Objects that is an enterprise software company specialized in business intelligence applications.

Great Place to Work names SAP the third time ‘Germany’s Best Employer’ and gives SAP an additional prize for its comprehensive health management program.

SAP Labs India places 8th in India in a Great Place to Work’s rankings.

Léo Apotheker becomes SAP’s deputy CEO.

SAP founds an Executive Council that consists of corporate officers with responsibilities for market and product strategies and report to the Executive Board.

Shai Agassi resigns from SAP’s Executive Board.

2008-2009

As announced, SAP acquires Business Objects.

SAP expands its software portfolio through the acquisition of Business Objects and is now the market leader in

  • business software,
  • business intelligence, and
  • enterprise performance management.

SAP’s Supervisory Board appoints Léo Apotheker to co-CEO alongside Henning Kagermann.

Two longstanding members resign from SAP’s Executive Board:

SAP’s becomes three new members:

  • Ernie Gunst,
  • Jim Hagemann Snabe, and
  • Bill McDermott.

SAP commits to sustainable business practices and releases its first Sustainability Report and provides software to help companies to improve their track records and to achieve long-term sustainability.

Great Place to Work names SAP the fourth time ‘Germany’s Best Employer’ among companies with 5000+ employees and awards SAP in other countries:

  • Bulgaria,
  • China,
  • Denmark,
  • India,
  • Japan, and
  • Mexico.

2009-2010

SAP releases Business Suite 7.

SAP initiates personnel cutbacks and other cost-saving measures due to the global financial crisis.

Furthermore, SAP offers its customers special programs to help them to emerge from the crisis.

Henning Kagermann, co-CEO, resigns from SAP after 27 years.

Léo Apotheker becomes SAP’s sole CEO.

SAP has 47,800+ employees.

2010-2011

SAP acquires Sybase for ~$5,800,000,000.

Sybase is the largest business software and service provider for information management and mobile data use.

Through the acquisition of Sybase, SAP aims to enhance its portfolio with solutions for wireless companies.

SAP welcomes 50,000+ attendees to its Sapphire event where SAP presents its product strategy and innovations.

The main innovation is in-memory technology that will lead to a new epoche of real-time processing in business applications – the foundation of today’s SAP HANA.

SAP’s Supervisory Board names two new co-CEOs in addition to Léo Apotheker:

  • Jim Hagemann Snabe, and
  • Bill McDermott.

Two new members join SAP’s Executive Board:

  • Vishal Sikka, chief technology officer, and
  • Angelika Dammann, as the first woman on the Executive Board, takes responsibility for global human resources and labor relations.

SAP HANA & SAP Cloud Computing & SAP S/4 & SAP C/4

2011-2012

SAP releases the SAP HANA platform. SAP’s first product that uses SAP’s in-memory database HANA which SAP announced in 2010.

SAP HANA analyzes data in seconds rather than days or even weeks as a traditional disk storage mechanism database would need.

Furthermore, SAP releases mobile applications based on the technology of Sybase which SAP acquired in 2010.

SAP’s mobile applications open up the SAP world to users who are out in the field rather than in the office.

SAP acquires SuccessFactors for ~$2,775,000,000.

SuccessFactors is the leading provider of cloud-computing software as SaaS (Software as a Service) for human capital management.

SAP wants to grow in the steadily increasing cloud computing marketing.

SAP plans to expand in emerging market economies such as

  • Brazil,
  • India,
  • Russia, and
  • especially China.

Plus, SAP wants to invest ~$2,220,000,000 in the business software market for medium-sized companies.

2012-2013

SAP acquires Ariba for ~$4,300,000,000.

Ariba provides cloud-based procurement applications.

SAP plans to continue its investment in China.

SAP has 195,000+ customers.

2013-2014

SAP’s Business Suite migrates to SAP HANA.

SAP acquires hybris for ~$1,500,000,000.

Hybris provides several CRM (Customer Relationship Management) applications which SAP integrates into its product portfolio:

  • Hybris Cloud for Customer for Sales,
  • Hybris Cloud for Customer for Service, and
  • Hybris Commerce,
  • Hybris Marketing, and
  • Hybris Revenue or Billing.

SAP HANA generates ~$737,040,000 in revenue.

Since its release in 2011, SAP HANA has generated ~$1,332,000,000 in revenue.

SAP has ~$18,759,000,000 in revenue.

2014-2015

SAP further strengthen its cloud computing position through acquisitions:

SAP acquires

Fieldglass provides a cloud-based VMS (Vendor Management System) to manage services procurement and external workforce management programs.

Concur provides cloud-based travel and expense management services.

SAP acquires Concur for ~$7,387,000,000 what makes it the largest SaaS related acquisition ever.

SAP is the fastest-growing enterprise cloud computing company at scale and the largest cloud computing company in the world in terms of users:

70,000,000+ users using SAP cloud computing products.

Bill McDermott becomes SAP’s sole CEO after Jim Hagemann steps down as co-CEO and joins the Supervisory Board.

SAP changes its legal form from the German ‘AG’ (Stock Company) to the European ‘SE’ (Societas European).

2015-2016

SAP releases S/4 (Business Suite 4).

SAP S/4 is the successor of SAP’s ECC and therefore, SAP’s newest ERP version.

SAP S/4 is optimized for SAP HANA and overcomes ERP limitations of the past such as analytics and speed.

Furthermore, SAP S/4 incorporates the SAP Fiori UX (User experience) for a modern designed UI (User Interface) that runs on mobile devices as well.

Customers can deploy S/4 on-premise, in the cloud, or as a hybrid version of on-premise and cloud computing.

SAP releases the SAP HANA Cloud Platform for the IoT (Internet of Things).

SAP opens SAP Store.

The SAP Store simplifies the purchase of SAP products.

Now, Customers can buy from SAP via the SAP Store without the need for a

  • purchase order,
  • invoice, or
  • RFP (Request for Proposal) process.

Via the SAP Store, customers can immediately buy SAP products across multiple devices with the ease of a credit card.

2016-2017

SAP releases SAP Predictive Analytics.

SAP Predictive Analytics anticipates the likelihood of futures outcomes with

  • predictive algorithms, and
  • machine learning.

SAP acquires MeLLmo.

MeLLmo provides a business application called Roambi that transforms raw business data into interactive graphics.

Roambi is made for mobile devices on the iOS platform such as

  • iPads, and
  • iPhones.

Furthermore, Apple and SAP partner up to develop native iOS applications that utilize the SAP HANA Cloud Platform.

The native iOS applications provide access to SAP S/4 HANA core data and business processes while are based on SAP Fiori design guidelines for iOS and utilize iOS features such as

  • Touch ID,
  • Location Services, and
  • and Notifications

2017-2018

SAP releases an expanded SAP Leonardo.

SAP Leonardo provides software and microservices that enable customers to use future-oriented technologies such as

  • Internet of Things,
  • machine learning,
  • blockchain,
  • analytics, and
  • Big Data.

SAP Leonardo powers

  • ready-made applications, like the SAP Service Ticketing, and
  • microservices and APIs, like the SAP Streaming Analytics microservice, that run on the SAP Cloud Platform to integrate SAP Leonardo capabilities into customer’s applications.

Google and SAP partner up to make SAP HANA available on Google’s public cloud platform.

The partnership between Google and SAP makes SAP HANA available on the three largest public cloud platforms:

Furthermore, Google and SAP plan to make the SAP Cloud Platform available on the Google Cloud Platform as well.

SAP commits to be carbon neutral in its operations by 2025.

2018-2019

SAP releases C/4 HANA.

C/4 HANA stands for the 4th generation of SAP’s CRM.

C/4 HANA is a suite of applications for CRM to help companies to serve and retain customers.

SAP’s former CRM versions had a sales-only focus but C/4 HANA is an integrated solution that provides CRM applications for

  • commerce,
  • customer data protection,
  • customer service,
  • marketing, and
  • sales.

SAP ties together and integrates applications for C/4 HANA from the acquisitions of

  • CallidusCloud (customer service),
  • Gigya (customer data protection), and
  • Hybris (commerce, marketing, and sales).

C/4 HANA integrates into SAP’s ERP application suite S/4 HANA and SAP’s other business applications.

SAP acquires Qualtrics for $8,000,000,000.

Qualtrics is a pioneer of XM (Experience Management) software.

Qualtrics enables companies to

  • collect,
  • manage, and
  • act

on experience data.

Qualtrics focuses on the four core experiences of a company:

  • brand,
  • customer,
  • employee, and
  • product.

SAP plans to combine experience data with operational data to further promote SAP’s vision of an intelligent enterprise.

SAP presents its vision of an intelligent enterprise at the Sapphire Now.

A vision that shows how companies can use technologies with their existing IT systems to

  • better understand their business, and
  • make faster and more informed decisions.

SAP’s vision of an intelligent enterprise combines

  • an integrated suite of applications enabled by the SCP (SAP Cloud Platform) and SAP HANA, and
  • intelligent technologies embedded in SAP Leonardo or pre-integrated in the applications themselves.

SAP adds a new board area to its Executive Board: Global Business.

The Global Business division takes care of SAP’s internals:

  • simplify activities,
  • modernize core business processes, and
  • align with SAP’s cloud and platform strategy.

SAP appoints Christian Klein, COO (Chief Operating Officer), to lead the Global Business board.

SAP in Figures

SAP Basics (2019)

  • founded on April 1, 1972
  • 99,710+ employees with 147+ nationalities
  • 73% of SAP’s employees are SAP shareholders
  • 84% employee engagement
  • 20,600+ SAP partner companies
  • 100+ development locations worldwide
  • 20 development centers (SAP Labs) worldwide

SAP Customers (2019)

  • SAP has 437,000+ customers in 180+ countries,
  • 80% of SAP’s customers are SME (Small and Medium-Sized Enterprises),
Company Category
Staff Headcount
Turnover
Balance Sheet Total
Medium-sized
< 250
≤ €50 million
≤ €43 million
Small
< 50
≤ €10 million
≤ €10 million
Micro< 10
≤ €2 million
≤ €2 million

SAP Financials (2018)

  • €5.03b ($5.533b) cloud revenue (+ 38% to 2017)
  • €20.66b ($22.726b) cloud and software revenue (+ 10% to 2017)
  • €24.74b ($27.214b) total revenue (+ 11% to 2017)
  • 45% (€11.104b) revenue is from Europe, the Middle East, and Africa
  • 39% (€9.713b) revenue is from the Americas
  • 16% (€3.891b) revenue is from the Asia Pacific and Japan

SAP Is #2 in the CRM Software Market Worldwide (2018) [source]

RankCompany
Revenue (M$)
Market Share (%)
Market Share Change to 2017 (%)
#1Salesforce9,420.5
19.5+1.2
#2SAP4,012.2
8.3
0
#3Oracle2,669.0
5.5-0.5
#4Adobe2,454.8
5.1+0.3
#5Microsoft1,302.02.70
Others28,371.758.8
-1.1
Total
48,230.2
100.0

SAP Is #2 in the CRM Software Market Worldwide (2017) [source]

RankCompany
Revenue (M$)
Market Share (%)
#1Salesforce7,648.1
18.3
#2SAP3,474.4
8.3
#3Oracle2,492.96.0
#4Adobe2,017.24.8
#5Microsoft1,132.1
2.7
Others24,962.0
59.9
Total
41,726.7
100.0

SAP Is #1 in the ERP Software Market Worldwide (2017) [source]

RankCompanyRevenue (M$)Market Share (%)
#1SAP7,01225.5
#2Oracle3,77512.2
#3Sage1,8576.1
#4Workday1,7465.8
#5Infor1,5605.1
Others16,72045.3
Total32,670100.0

SAP Is #3 in the Software & Programming Market Worldwide (2019) [source]

RankCompanyCountryRevenue (B$)Profits (B$)Assets (B$)Market Value (B$)
#1MicrosoftUnited States118.233.5258.9946.5
#2OracleUnited States39.610.8109.4186.3
#3SAPGermany29.14.858.9134.9
#4CDWUnited States16.26437.215.4
#5Shanghai Ganglian E-Commerce HoldingsChina14.4171.61.8
#6SalesforceUnited States13.31.130.7120.9
#7AdobeUnited States9.52.719.5132
#8VMwareUnited States92.414.777.2
#9HCL TechnologiesIndia8.41.4821.5
#10IntuitUnited States6.41.55.366.8

SAP Is #3 Largest Company for Software & Programming Worldwide (2019) [source]

RankCompanyCountryRevenue (B$)Profits (B$)Assets (B$)Market Value (B$)
#1MicrosoftUnited States118.233.5258.9946.5
#2OracleUnited States39.610.8109.4186.3
#3SAPGermany29.14.858.9134.9
#4AdobeUnited States9.52.719.5132
#5SalesforceUnited States13.31.130.7120.9
#6VMwareUnited States92.414.777.2
#7IntuitUnited States6.41.55.366.8
#8Amadeus IT GroupSpain5.81.211.733.3
#9HCL TechnologiesIndia8.41.4821.5
#10CDWUnited States16.26437.215.4

SAP’s Products List

CategorySubcategoryProduct Name
AnalyticsSAP Analytics CloudSAP Access Control
AnalyticsBusiness IntelligenceSAP BusinessObjects Analysis, edition for Microsoft Office
AnalyticsBusiness IntelligenceSAP BusinessObjects Business Intelligence
AnalyticsBusiness IntelligenceSAP BusinessObjects Dashboards
AnalyticsBusiness IntelligenceSAP BusinessObjects Design Studio
AnalyticsBusiness IntelligenceSAP BusinessObjects Explorer
AnalyticsSAP Analytics CloudSAP Cloud for Analytics
AnalyticsSAP Analytics CloudSAP Crystal Reports
AnalyticsSAP Analytics CloudSAP Crystal Server
AnalyticsSAP Analytics CloudSAP Global Trade Services
AnalyticsSAP Analytics CloudSAP Identity Analytics
AnalyticsSAP Analytics CloudSAP IT Operations Analytics
AnalyticsBusiness IntelligenceSAP Lumira
AnalyticsPredictive AnalyticsSAP Predictive Analytics
AnalyticsEnterprise PlanningSAP Process Control
AnalyticsEnterprise PlanningSAP Risk Management
Content & CollaborationContent ManagementSAP Content Management for Microsoft SharePoint by OpenText
Content & CollaborationContent ManagementSAP Digital Asset Management by OpenText
Content & CollaborationContent ManagementSAP Digital Content Processing by OpenText
Content & CollaborationContent ManagementSAP Extended Enterprise Content Management by OpenText
Content & CollaborationCollaborationSAP Jam
Content & CollaborationCollaborationSAP Jam Communities
Content & CollaborationContent ManagementSAP Mobile Documents
Content & CollaborationCollaborationSAP Portal Site Management By OpenText
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Accelerated Trade Promotion Planning
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Anywhere
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Business ByDesign
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Business One
CRM & Customer ExperienceSAP C/4 HANASAP Cloud for Customer (CRM cloud)
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Configure, Price, and Quote
CRM & Customer ExperienceCustomer DataSAP Consumer Insight 365
CRM & Customer ExperienceServiceSAP Contact Center
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Convergent Pricing Simulation
CRM & Customer ExperienceServiceSAP CRM Service Manager
CRM & Customer ExperienceMarketingSAP Cross Channel Order Management for Retail
CRM & Customer ExperienceCustomer DataSAP Customer Activity Repository
CRM & Customer ExperienceCustomer DataSAP Customer Briefing
CRM & Customer ExperienceCustomer DataSAP Customer Checkout
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Customer Relationship Management (CRM on-premise)
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP EMR Unwired
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Event Ticketing
CRM & Customer ExperienceCommerceSAP Hybris Commerce Suite
CRM & Customer ExperienceMarketingSAP Hybris Marketing
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Incentive Administration by Vistex
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Knowledge Central by MindTouch
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Multichannel Foundation
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Paybacks and Chargebacks by Vistex
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Point-of-Sale
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Policy Management
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Price and Margin Management by Vendavo
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Pricing and Costing for Utilities
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Promotion Management for Retail
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Real-Time Offer Management
CRM & Customer ExperienceCRM (Customer Relationship Management)SAP Retail Execution
CRM & Customer ExperienceSalesSAP Sales Companion
CRM & Customer ExperienceSalesSAP Sales Manager
CRM & Customer ExperienceSalesSAP Sales Pipeline Simulator
CRM & Customer ExperienceMarketingSAP Trade Promotion Optimization
CRM & Customer ExperienceServiceSAP Utility Customer E-Services
CRM & Customer ExperienceCRM (Customer Relationship Management)Taxpayer Online Services
Database and Data ManagementData ManagementSAP Adaptive Server Enterprise
Database and Data ManagementData WarehousingSAP Address Directories
Database and Data ManagementData WarehousingSAP Data Maintenance for SAP ERP by Vistex
Database and Data ManagementData ManagementSAP Data Quality Management
Database and Data ManagementSAP HANA and DatabasesSAP Data Services
Database and Data ManagementData ManagementSAP Digital Content Processing by OpenText
Database and Data ManagementData ManagementSAP Event Stream Processor
Database and Data ManagementSAP HANA and DatabasesSAP HANA Vora
Database and Data ManagementSAP HANA and DatabasesSAP HANA
Database and Data ManagementEnterprise Information ManagementSAP InfoMaker
Database and Data ManagementEnterprise Information ManagementSAP Information Steward
Database and Data ManagementEnterprise Information ManagementSAP IQ
Database and Data ManagementEnterprise Information ManagementSAP Landscape Transformation
Database and Data ManagementCybersecurity, Governance, Risk and ComplianceSAP Master Data Governance
Database and Data ManagementEnterprise Information ManagementSAP Open Server
Database and Data ManagementEnterprise Information ManagementSAP Open Switch
Database and Data ManagementEnterprise Information ManagementSAP PowerBuilder
Database and Data ManagementEnterprise Information ManagementSAP PowerDesigner
Database and Data ManagementEnterprise Information ManagementSAP Replication Server
Database and Data ManagementSAP HANA and DatabasesSAP SQL Anywhere
Database and Data ManagementData ManagementSAP Test Data Migration Server
Digital Supply ChainSupply Chain PlanningShop floor dispatching and monitoring tool for SAP ERP
Digital Supply ChainSupply Chain LogisticsChoai route management, localization for Japan
Digital Supply ChainSupply Chain LogisticsLogistics add-on for import/export, localization for India
Digital Supply ChainSupply Chain PlanningSAP Advanced Planning and Optimization
Digital Supply ChainSupply Chain ManagementSAP Advanced Track and Trace for Pharmaceuticals
Digital Supply ChainSupply Chain ManagementSAP Agricultural Contract Management
Digital Supply ChainSupply Chain ManagementSAP Bulk Fuel Management
Digital Supply ChainSupply Chain ManagementSAP Business ByDesign
Digital Supply ChainSupply Chain ManagementSAP Business One
Digital Supply ChainSupply Chain LogisticsSAP Connected Logistics
Digital Supply ChainSupply Chain ManagementSAP Demand Signal Management
Digital Supply ChainSupply Chain LogisticsSAP Direct Store Delivery
Digital Supply ChainSupply Chain ManagementSAP Enterprise Demand Sensing
Digital Supply ChainSupply Chain ManagementSAP Enterprise Inventory and Service-Level Optimization
Digital Supply ChainManufacturingSAP Event Management
Digital Supply ChainManufacturingSAP Extended Warehouse Management
Digital Supply ChainManufacturingSAP Financial Supply Chain Management
Digital Supply ChainManufacturingSAP Forecasting and Replenishment for Retail
Digital Supply ChainManufacturingSAP Global Batch Traceability
Digital Supply ChainManufacturingSAP In-Store Product Lookup
Digital Supply ChainManufacturingSAP Integrated Business Planning
Digital Supply ChainManufacturingSAP Inventory Manager
Digital Supply ChainSelling and FulfillmentSAP Sales and Operations Planning
Digital Supply ChainSupply Chain ManagementSAP Secondary Distribution for Oil & Gas
Digital Supply ChainSupply Chain ManagementSAP Supply Chain Info Center
Digital Supply ChainSupply Chain ManagementSAP Supply Chain Management
Digital Supply ChainSupply Chain LogisticsSAP Supply Network Collaboration
Digital Supply ChainSupply Chain LogisticsSAP Transport Notification and Status
Digital Supply ChainSupply Chain LogisticsSAP Transport Tendering
Digital Supply ChainSupply Chain LogisticsSAP Transportation Management
Digital Supply ChainSupply Chain LogisticsSAP Transportation Resource Planning
ERP and Digital CoreSAP S/4 HANASAP S/4HANA
ERP and Digital CoreCloud ERPSAP S/4 HANA Cloud
ERP and Digital CoreERP for Small and Midsize EnterprisesSAP Business All-in-One
ERP and Digital CoreERP for Small and Midsize EnterprisesSAP Business ByDesign
ERP and Digital CoreERP for Small and Midsize EnterprisesSAP Business One
ERP and Digital CoreEnterprise ManagementSAP ERP
ERP and Digital CoreEnterprise ManagementSAP R/3
ERP and Digital CoreFinanceSAP Access Approver
ERP and Digital CoreFinanceSAP Access Control
ERP and Digital CoreFinanceSAP Access Violation Management by Greenlight
ERP and Digital CoreFinanceSAP Archiving and Document Access by OpenText
ERP and Digital CoreFinanceSAP Asset Lifecycle Accounting
ERP and Digital CoreFinanceSAP Asset Retirement Obligation Management
ERP and Digital CoreFinanceSAP Assurance and Compliance Software
ERP and Digital CoreFinanceSAP Bank Analyzer
ERP and Digital CoreFinanceSAP Business ByDesign
ERP and Digital CoreFinanceSAP Business One
ERP and Digital CoreFinanceSAP Business Planning and Consolidation
ERP and Digital CoreFinanceSAP Capital Yield Tax Management
ERP and Digital CoreFinanceSAP Cash Flow Management for Banking
ERP and Digital CoreFinanceSAP Cloud for Travel and Expense
ERP and Digital CoreFinanceSAP Common Area Maintenance Expense Recovery
ERP and Digital CoreFinanceSAP Convergent Charging
ERP and Digital CoreFinanceSAP Convergent Mediation by DigitalRoute
ERP and Digital CoreFinanceSAP Customer Financial Factsheet
ERP and Digital CoreFinanceSAP Deposits Management
ERP and Digital CoreFinanceSAP Disclosure Management
ERP and Digital CoreFinanceSAP Document Presentment by OpenText
ERP and Digital CoreFinanceSAP Electronic Invoicing for Brazil
ERP and Digital CoreFinanceSAP Financial Closing cockpit
ERP and Digital CoreFinanceSAP Financial Consolidation
ERP and Digital CoreFinanceSAP Financial Services Network
ERP and Digital CoreFinanceSAP Flexible Solution Billing
ERP and Digital CoreFinanceSAP Fundraising Management
ERP and Digital CoreFinanceSAP Invoice Management by OpenText
ERP and Digital CoreFinanceSAP Lease Administration by Nakisa
ERP and Digital CoreFinanceSAP Liquidity Risk Management
ERP and Digital CoreFinanceSAP Loans Management
ERP and Digital CoreFinanceSAP Mobile Asset Management
ERP and Digital CoreFinanceSAP Payment Approvals
ERP and Digital CoreFinanceSAP Payment Engine
ERP and Digital CoreFinanceSAP Production and Revenue Accounting
ERP and Digital CoreFinanceSAP Profitability and Cost Management
ERP and Digital CoreFinanceSAP Public Budget Formulation
ERP and Digital CoreFinanceSAP Real Estate Management
ERP and Digital CoreFinanceSAP Receivables Manager
ERP and Digital CoreFinanceSAP Regulation Management by Greenlight
ERP and Digital CoreFinanceSAP Revenue Accounting and Reporting
ERP and Digital CoreFinanceSAP S/4HANA Finance
ERP and Digital CoreFinanceSAP Spend Performance Management
ERP and Digital CoreFinanceSAP Strategic Enterprise Management
ERP and Digital CoreFinanceSAP Strategy Management
ERP and Digital CoreFinanceSAP Sustainability Performance Management
ERP and Digital CoreFinanceSAP Tax Classification and Reporting for FATCA
ERP and Digital CoreFinanceSAP Tax Declaration Framework for Brazil
ERP and Digital CoreFinanceSAP Travel Receipts Management by OpenText
ERP and Digital CoreFinanceSAP Working Capital Analytics
ERP and Digital CoreFinanceSAP Underwriting for Insurance
HR and People EngagementPeople ManagementManager self-services add-on
HR and People EngagementLearning and DevelopmentSAP Assessment Management by Questionmark
HR and People EngagementCore HR and PayrollSAP Business ByDesign
HR and People EngagementCore HR and PayrollSAP Business One
HR and People EngagementHuman Capital ManagementSAP Communication Center by ANCILE
HR and People EngagementHuman Capital ManagementSAP Employee File Management by OpenText
HR and People EngagementLearning and DevelopmentSAP Enable Now
HR and People EngagementLearning and DevelopmentSAP Enterprise Learning
HR and People EngagementLearning and DevelopmentSAP Knowledge Acceleration
HR and People EngagementWorkforce Planning and AnalyticsSAP Manager Insight
HR and People EngagementWorkforce Planning and AnalyticsSAP Organizational Visualization by Nakisa
HR and People EngagementCore HR and PayrollSAP Scouting
HR and People EngagementCore HR and PayrollSAP SuccessFactors Employee Central
HR and People EngagementCore HR and PayrollSAP SuccessFactors HCM Suite
HR and People EngagementCore HR and PayrollSAP SuccessFactors Employee Central Payroll
HR and People EngagementPeople ManagementSAP Talent Visualization by Nakisa
HR and People EngagementTime and Attendance ManagementSAP Time and Attendance Management by WorkForce Software
HR and People EngagementWorkforce Planning and AnalyticsSAP Workforce Management
HR and People EngagementWorkforce Planning and AnalyticsSAP Workforce Performance Builder
HR and People EngagementWorkforce Planning and AnalyticsSAP Workforce Scheduling and Optimization by ClickSoftware
Networks and Spend ManagementTravel and ExpenseTwoGo by SAP
Networks and Spend ManagementProduct Lifecycle ManagementSAP 3D Visual Enterprise
Networks and Spend ManagementProduct Lifecycle ManagementSAP Advanced Track and Trace for Pharmaceuticals
Networks and Spend ManagementProduct Lifecycle ManagementSAP Apparel and Footwear
Networks and Spend ManagementProduct Lifecycle ManagementSAP AR Service Technician
Networks and Spend ManagementProduct Lifecycle ManagementSAP AR Warehouse Picker
Networks and Spend ManagementProduct Lifecycle ManagementSAP Asset Intelligence Network
Networks and Spend ManagementProduct Lifecycle ManagementSAP Business ByDesign
Networks and Spend ManagementProduct Lifecycle ManagementSAP Business One
Networks and Spend ManagementProduct Lifecycle ManagementSAP Cloud for Product Stewardship
Networks and Spend ManagementProduct Lifecycle ManagementSAP Commercial Project Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Complex Assembly Manufacturing
Networks and Spend ManagementProduct Lifecycle ManagementSAP Complex Manufacturing Accelerator
Networks and Spend ManagementProduct Lifecycle ManagementSAP cProject Suite
Networks and Spend ManagementProduct Lifecycle ManagementSAP Document Builder
Networks and Spend ManagementProduct Lifecycle ManagementSAP EAM and service mobile app SDK
Networks and Spend ManagementProduct Lifecycle ManagementSAP EHS Regulatory Content
Networks and Spend ManagementProduct Lifecycle ManagementSAP EHS Safety Issue
Networks and Spend ManagementProduct Lifecycle ManagementSAP Energy Data Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Energy Portfolio Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Engineering Control Center
Networks and Spend ManagementProduct Lifecycle ManagementSAP Enhanced Maintenance and Service Planning
Networks and Spend ManagementProduct Lifecycle ManagementSAP Enterprise Project Connection
Networks and Spend ManagementProduct Lifecycle ManagementSAP Environment, Health, and Safety Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Environmental Compliance
Networks and Spend ManagementProduct Lifecycle ManagementSAP Fashion Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP File Lifecycle Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Innovation Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Intercompany Data Exchange
Networks and Spend ManagementProduct Lifecycle ManagementSAP Management of Change
Networks and Spend ManagementProduct Lifecycle ManagementSAP Manufacturing Execution
Networks and Spend ManagementProduct Lifecycle ManagementSAP Manufacturing Integration and Intelligence
Networks and Spend ManagementProduct Lifecycle ManagementSAP Military Data Exchange
Networks and Spend ManagementProduct Lifecycle ManagementSAP Mobile Defense & Security
Networks and Spend ManagementProduct Lifecycle ManagementSAP Multiresource Scheduling
Networks and Spend ManagementProduct Lifecycle ManagementSAP Overall Equipment Effectiveness Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Plant Connectivity
Networks and Spend ManagementProduct Lifecycle ManagementSAP Portfolio and Project Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP Predictive Maintenance and Service
Networks and Spend ManagementProduct Lifecycle ManagementSAP Product Lifecycle Management for Insurance
Networks and Spend ManagementProduct Lifecycle ManagementSAP Product Stewardship Network
Networks and Spend ManagementProduct Lifecycle ManagementSAP Quality Issue Management
Networks and Spend ManagementProduct Lifecycle ManagementSAP REACH Compliance
Networks and Spend ManagementProduct Lifecycle ManagementSAP Rounds Manager
Networks and Spend ManagementProduct Lifecycle ManagementSAP Waste and Recycling solutions by PROLOGA
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform custom domain
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform portal administrator
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Portal
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Identity Authentication
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Identity Authentication, additional tenant
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Identity Provisioning
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Mobile Services
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform API management
SAP Cloud Platform ServicesAdd-On ServiceSAP Fiori Cloud, standard, base
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Streaming Analytics (small)
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Gamification
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Forms by Adobe
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Workflow (incl. SAP Cloud Platform Business Rules)
SAP Cloud Platform ServicesAdd-On ServiceSAP Build
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Integration, Developer Edition addl connection
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform bandwidth
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform application runtime
SAP Cloud Platform ServicesAdd-On ServiceObjectstore on SAP Cloud Platform
SAP Cloud Platform ServicesAdd-On ServiceSAP Leonardo IoT, Add-On Pack
SAP Cloud Platform ServicesAdd-On ServiceSAP Translation Hub
SAP Cloud Platform ServicesAdd-On ServiceSAP Localization Hub, tax service
SAP Cloud Platform ServicesAdd-On ServiceSAP Enterprise Messaging
SAP Cloud Platform ServicesAdd-On ServiceSAP Document Center, cloud edition user
SAP Cloud Platform ServicesAdd-On ServiceSAP Document Center, cloud edition storage
SAP Cloud Platform ServicesAdd-On ServiceMultichain on SAP Cloud Platform (small)
SAP Cloud Platform ServicesAdd-On ServiceMultichain on SAP Cloud Platform connect your own network
SAP Cloud Platform ServicesAdd-On ServiceHyperledger Fabric on SAP Cloud Platform testnet
SAP Cloud Platform ServicesAdd-On ServiceHyperledger Fabric on SAP Cloud Platform development
SAP Cloud Platform ServicesAdd-On ServiceHyperledger Fabric on SAP Cloud Platform connect your own network
SAP Cloud Platform ServicesAdd-On ServiceHyperledger Fabric on SAP Cloud Platform backbone
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform application runtime for Microsoft Azure EU-West
SAP Cloud Platform ServicesAdd-On ServiceObject Store on SAP Cloud Platform for Microsoft Azure EU- West
SAP Cloud Platform ServicesAdd-On ServiceSAP Conversational AI
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform ABAP environment, Runtime for Partners
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform ABAP environment, Persistence for Partners
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Open Connectors
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Job Scheduler
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Transport Management
SAP Cloud Platform ServicesAdd-On ServiceQuorum on SAP Cloud Platform connect your own network
SAP Cloud Platform ServicesAdd-On ServiceSAP Data Quality Management, microservices for location data, base package
SAP Cloud Platform ServicesAdd-On ServiceSAP Data Quality Management, microservices for location data, transactions
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Master Data for business partners
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Master Data, HANA additional storage
SAP Cloud Platform ServicesAdd-On ServiceSAP Intelligent Robotic Process Automation
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Application Logging,standard
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Alert Notification
SAP Cloud Platform ServicesAdd-On ServiceSAP Cloud Platform Data Retention Manager
SAP Cloud Platform ServicesAdd-On ServiceService Ticket Intelligence
SAP Cloud ServicesCloud Applications SAP Sales and Service Cloud
SAP Cloud ServicesCloud Applications SAP Sales and Service Cloud
SAP Cloud ServicesCloud Applications SAP Cloud Platform Integration
SAP Cloud ServicesCloud Applications SAP Analytics Cloud
SAP Cloud ServicesCloud ApplicationsAdd-on to 8008071
SAP Analytics Cloud (1 Additional Block)
SAP Cloud ServicesCloud Applications SAP Integrated Business Planning
SAP Cloud ServicesCloud ApplicationsAdd-on to 8004817
SAP Integrated Business Planning (upgrade to 512 GB)
SAP Cloud ServicesCloud Applications SAP Jam Communities
SAP Cloud ServicesCloud ApplicationsSuccessFactors Employee Central Payroll
SAP Cloud ServicesCloud ApplicationsAdd-on to 8005056
US Payroll Tax Calculation by BSI
SAP Cloud ServicesCloud Applications SAP Marketing Cloud
SAP Cloud ServicesCloud Applications SAP Work Manager and SAP Inventory Manager
SAP Cloud ServicesCloud Applications SAP S/4HANA Cloud Bundle
SAP Cloud ServicesCloud Applications SAP S/4HANA Cloud for credit integration
SAP Cloud ServicesCloud Applications SAP Asset Manager
SAP Cloud ServicesCloud Applications SAP Supply Base Optimization
SAP Cloud ServicesCloud Applications SAP Financial Statement Insights for profit and loss
SAP Cloud ServicesCloud Applications SAP Localization Hub, electronic invoicing service for Brazil (nota fiscal eletrônica)
SAP Cloud ServicesCloud Applications SAP Edge Services
SAP Cloud ServicesCloud Applications SAP Cash Application
SAP Cloud ServicesCloud Applications SAP Data Custodian
SAP Cloud ServicesCloud Applications SAP Big Data Margin Assurance
SAP Cloud ServicesCloud Applications SAP Subscription Billing
SAP Cloud ServicesCloud Applications SAP Intelligent Product Design
- Collaboration
SAP Cloud ServicesCloud Applications SAP Intelligent Product Design
- Engineering
SAP Cloud ServicesCloud Applications SAP Business ByDesign
SAP Cloud ServicesCloud Applications SAP Cloud for Energy
SAP Cloud ServicesCloud Applications SAP Variant Configuration and Pricing
SAP Cloud ServicesCloud Applications SAP S/4HANA Cloud for intelligent product selection
SAP Cloud ServicesCloud Applications SAP Customer Data Cloud
SAP Cloud ServicesCloud Applications SAP localization hub, advanced compliance reporting service
SAP Cloud ServicesCloud Applications SAP Field Service Management
SAP Cloud ServicesCloud Applications SAP Digital Manufacturing Cloud
SAP Cloud ServicesCloud Applications SAP Digital Payments Add-on
SAP Cloud ServicesCloud Applications SAP Identity Access Governance
SAP Cloud ServicesCloud Applications SAP Logistics Business Network, global track and trace option
SAP Cloud ServicesCloud Applications SAP Cloud for Real Estate, Location Management
SAP Cloud ServicesCloud ApplicationsSAP Entitlement Management
SAP Cloud ServicesCloud Applications SAP Commerce Cloud
SAP Cloud ServicesCloud Applications SAP Logistics Business Network, freight collaboration option
SAP Cloud ServicesCloud Applications SAP Product Content Hub
SAP Cloud ServicesCloud Applications SAP CPQ
SAP Cloud ServicesCloud Applications SAP Commissions
SAP Cloud ServicesCloud Applications SAP Intelligent Asset Management
SAP Cloud ServicesCloud ApplicationsSAP Commerce
Cloud with context- driven services
SAP Cloud ServicesCloud Applications SAP Enterprise Chatbot
SAP Cloud ServicesCloud ApplicationsSAP Cloud Platform Document service
Supplier Relationship ManagementProcurementAriba Cloud Integration
Supplier Relationship ManagementServices Procurement and External WorkforceAriba Contract Management
Supplier Relationship ManagementProcurementAriba Network
Supplier Relationship ManagementProcurementAriba Network Integration for SAP Business Suite
Supplier Relationship ManagementProcurementAriba Procurement
Supplier Relationship ManagementStrategic SourcingAriba Sourcing
Supplier Relationship ManagementProcurementSAP Business ByDesign
Supplier Relationship ManagementProcurementSAP Business One
Supplier Relationship ManagementTravel and ExpenseSAP Fieldglass Vendor Management System
Supplier Relationship ManagementStrategic SourcingSAP Sourcing and SAP Contract Lifecycle Management
Supplier Relationship ManagementProcurementSAP Supplier Lifecycle Management
Supplier Relationship ManagementProcurementSAP Supplier Relationship Management
Technology PlatformUser Interface & PortalAccelerated application delivery
Technology PlatformMobile Device & SecuritySAP Afaria
Technology PlatformIntegrationSAP API Management
Technology PlatformUser Interface & PortalSAP Application Interface Framework
Technology PlatformUser Interface & PortalSAP Application Visualization by iRise
Technology PlatformUser Interface & PortalSAP Business Process Automation by Redwood
Technology PlatformUser Interface & PortalSAP Business Warehouse Accelerator
Technology PlatformUser Interface & PortalSAP Cloud Appliance Library
Technology PlatformUser Interface & PortalSAP Cloud Applications Studio
Technology PlatformMobile Device & SecuritySAP Cloud Identity
Technology PlatformUser Interface & PortalSAP Composition Environment
Technology PlatformUser Interface & PortalSAP Decision Service Management
Technology PlatformMobile Device & SecuritySAP Dynamic Authorization Management by NextLabs
Technology PlatformMobile Device & SecuritySAP Enterprise Modeling by Software AG
Technology PlatformMobile Device & SecuritySAP Enterprise Threat Detection
Technology PlatformUser Interface & PortalSAP Enterprise Portal
Technology PlatformUser Interface & PortalSAP Extended Diagnostics by CA
Technology PlatformUser Interface & PortalSAP Fiori
Technology PlatformUser Interface & PortalSAP Fortify by HP
Technology PlatformIntegrationSAP Gateway
Technology PlatformIntegrationSAP HANA Cloud Integration
Technology PlatformUser Interface & PortalSAP HANA Cloud Platform
Technology PlatformUser Interface & PortalSAP HANA Cloud Platform for the Internet of Things
Technology PlatformUser Interface & PortalSAP HANA Cloud Portal
Technology PlatformUser Interface & PortalSAP HANA Live
Technology PlatformMobile Device & SecuritySAP Identity Management
Technology PlatformMobile Device & SecuritySAP Intelligent Notification 365
Technology PlatformMobile Device & SecuritySAP IT Infrastructure Management
Technology PlatformMobile Device & SecuritySAP Java Virtual Machine
Technology PlatformMobile Device & SecuritySAP Landscape Virtualization Management
Technology PlatformMobile Device & SecuritySAP LoadRunner by HP
Technology PlatformMobile Device & SecuritySAP Mobile App Protection by Mocana
Technology PlatformMobile Device & SecuritySAP Mobile Platform
Technology PlatformMobile Device & SecuritySAP Mobile Secure
Technology PlatformIntegrationSAP NetWeaver
Technology PlatformIntegrationSAP NetWeaver Master Data Management
Technology PlatformIntegrationSAP NetWeaver Mobile
Technology PlatformIntegrationSAP Operational Process Intelligence
Technology PlatformIntegrationSAP Process Integration
Technology PlatformIntegrationSAP Process Object Builder
Technology PlatformIntegrationSAP Quality Center by HP
Technology PlatformUser Interface & PortalSAP Screen Personas
Technology PlatformUser Interface & PortalSAP Service Virtualization by HP
Technology PlatformUser Interface & PortalSAP Single Sign-On
Technology PlatformMobile Device & SecuritySAP SMS Firewall 365
Technology PlatformUser Interface & PortalSAP Solution Manager
Technology PlatformUser Interface & PortalSAP Test Acceleration and Optimization
Technology PlatformUser Interface & PortalSAP User Experience Management by Knoa
Technology PlatformUser Interface & PortalSAP Visual Business
Technology PlatformIntegrationSAP Web IDE
Technology PlatformUser Interface & PortalSoftware logistics toolset
Technology PlatformUser Interface & PortalUI add-on

SAP’s Acquisitions

DateCompanyPrice ($M)Accuracy
2018/11Contextor0.68pub.
2018/11Qualtrics8,000pub.
2018/06Coresystems26.2est.
2018/01Callidus Software2,400pub.
2018/01Recast.AI3.33est. & conv.
2017/09Gigya350pub.
2016/12Abakus3est.
2016/09Hipmunk58pub.
2016/09Altiscale125pub.
2016/09Plat.One2,200pub.
2016/06Fedem2,220est. & conv.
2016/02Roambi150est.
2015/10Multiposting1.11pub. & conv.
2014/09Concur8,300pub.
2014/05SeeWhy15.9est.
2014/03Fieldglass1,000pub.
2013/09KXEN100est.
2013/06hybris1,500pub.
2013/03Camilion3.5est.
2013/02SmartOps4est.
2013/01Ticket-Web5est.
2012/05Ariba4,300pub.
2012/04Syclo
2012/01Datango
2011/12SuccessFactors3,400pub.
2011/09Crossgate
2011/09Right Hemisphere30est.
2011/01SECUDE
2010/12cundus
2010/05Sybase5,800pub.
2010/04TechniData90est.
2009/07SAF Simulation Analytics
2009/05Highdeal33.3est. & conv.
2009/05Clear Standards4est.
2009/05SkyData
2009/02Coghead11.2est.
2009SOALogix
2008/11Visiprise32est.
2007/10Business Objects5,328pub. & conv.
2007/10Yasu Technologies10est.
2007/05MaXware5est.
2007/05Wicom Communications12est.
2007/05OutlookSoft300est.
2007/02Pilot Software11est.
2007Silk Europe
2006/12Factory Logic17.5est.
2006/07Praxis Software
2006/05Frictionless Commerce36.2est.
2006/04Virsa Systems15est.
2005/12Callixa
2005/11Khimetrics175est.
2005/11Transact In Memory
2005/09Triversity
2005/06Lighthammer Software
2005/02DCS Quantum
2005/01TomorrowNow
2004/07A2i
2004/03SAP Systems Integration (SAP SI)27.75est. & conv.
2004/01iLytix Systems
2003/09DCW Software
2002/03TopManage Financial Solutions
2001/03TopTier Software400est.
2000OFEK-Tech
1998Campbell Software
1997Kieffer & Veittinger
1994Dacos Software
1991Steeb Anwendungssysteme170.05est. & conv.

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